Bang & Olufsen throw a surprise concert in the heart of Paris with Jammcard

Bang & Olufsen and Jammcard – the leading digital community of music professionals – threw a surprise concert at New Morning, a legendary music venue the heart of Paris, France. The two brands brought together MonoNeon, Ibrahim Maaloouf, Isaiah Sharkey, and Larnell Lewis to create an electric fusion of Jazz, R&B, Funk and Gospel throughout a 90-minute live jamming set that captivated the audience, witnessing artist development and creation in its wildest form.

“Our vision for this event was to create a collaborative experience that blends artists, genres and cultures together in a way that stands apart from a traditional concert environment”, says Bang & Olufsen Chief Marketing Officer, Kamel Ouadi. “The elements of interaction created an unmatched energy in the room, from the way the artists worked with one another to the way the audience surrounded the musicians and interacted throughout the jamming sessions, the excitement as you watched the piece of music develop before your very own eyes felt truly unique”.

Celebrating the multi-faceted music scene of Paris

A shared vision to blend musical styles and genres led to a versatile mix of headline artists for Bang & Olufsen and Jammcard’s collaborative experience. And with its community-based platform for the world’s leading music professionals, with over 15,000 individually vetted members consisting of artists, producers, musical directors, songwriters and tour managers, Jammcard also marked the opportunity to celebrate France as its latest addition to the Jammcard hubs, which also consists of US, UK, and Denmark.
 

Discussing his anticipation of entering the French market, Jammcard founder and CEO Elmo Lovano says “France is deeply rooted in music and played a significant role in the development and evolution of music throughout the world. Opening up Jammcard France will hopefully create a meaningful bridge between the French music professional scene with the US, allowing for more collaborations and opportunities to be shared”.
 

The venue that hosted last night’s premiere event for Bang & Olufsen and Jammcard was the legendary New Morning nightclub, which originally opened in 1981 and is world-renowned for the names in jazz and blues that have taken to its stage. Those legends include Bob Dylan, Prince, and Chet Baker among many others, and New Morning’s rich heritage in music and culture connects it seamlessly with the heritage that Bang & Olufsen has developed in the world of audio for over 97 years.

A one-hour edit of the concert curated by Bang & Olufsen and Jammcard will be available online in April 2423 for music lovers to enjoy by signing up at www.bang-olufsen.com/en/campaign/jamm-jam-concert.
 

More information about the JammJam Headline Artists:

MonoNeon – Also known as Dywane Thomas Jr., an American bassist, guitarist, and songwriter with a unique and experimental approach to funk, R&B, and jazz music. He is often recognized for his collaborations with various acclaimed musicians such as Prince.

Ibrahim Maalouf – Lebanese-born French trumpeter and composer knew for his fusion of Arabic and Western music. He has released numerous albums and has won multiple awards for his work, in 2022 became the first Lebanese instrumentalist nominated at the Grammy Awards.

Isaiah Sharkey – Grammy award-winning guitarist and songwriter based in Chicago, who is known for his versatile playing style and has worked with notable artists such as John Mayer, D’Angelo, and Patti LaBelle. He has been described by Guitar World as “a guitarist’s guitarist.”

Larnell Lewis – Canadian drummer, composer, and producer. He is widely recognized for his virtuosic drumming abilities and has collaborated with various musicians and bands in the jazz, gospel, and R&B genres, such as Snarky Puppy, Michael Bublé, and Quincy Jones.

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